The Entertainment Software Association (ESA), known for organizing the Electronic Entertainment Expo (E3), has announced a new event called the Interactive Innovation Conference, or iicon. Scheduled for April 27 to 30, 2026, at the Fontainebleau Resort in Las Vegas, iicon aims to explore the intersections between video games and various industries, including film, music, healthcare, and education. Unlike E3, which was primarily a trade show for game announcements and consumer demos, iicon will focus on how interactive entertainment influences and integrates with other sectors.
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Source: HardwareZone
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